Hey! I’m Caleb, a graphic designer and multidisciplinary creative based in NYC. 
Portfolio

I’m available for all kinds of freelance projects!✐ Click here to email me!
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Project #1 - Essential Edge
Branding, Design Management

Process:
I work with the Director of Essential Edge to create resumes, marketing materials, social media graphics, and other items needed for daily business operations

Tools Used:
Design Thinking
Art Direction
Adobe Creative Cloud
Photoshop
Illustrator
InDesign
January 2025 - PresentI’m a freelancer for this business, so I’m working remotely and operating independently, taking tasks as needed,

In future job opportunities, I’d appreciate working with senior designers or managers. I want to make better work, and I know that takes a team.


Project #2 - People’s Improv Theatre
Branding, Social Media

Process:
At the PIT, freedom and creativity are encouraged. These shows are the launching point for a lot of actors and comedians – it’s good to look good

Tools Used:
Illustrator
Photoshop
InDesign
April 2025 - PresentI have a friend who needed some design work for an improv group he was creating at the PIT, and from there, I met some other groups in the making. 





Project #3 - Trail Crusher
UI/UX

Tools Used:
Figma
Wiretyping / Prototyping / UI & UX Principles
Design Thinking
Creation Direction / Brand Strategy
Photoshop
Illustrator
March 2025
This project was completed through a graphic design vocational program called Shillington. I am not UI/UX focused, but wanted to show that I can expand into other areas if necessary. 

Project #4 - Zohran
Branding, Design Management

Tools Used:
Design Thinking
Art Direction
Photoshop
Illustrator
January 2025 - PresentI was tasked to create possible promotional ideas for the Zohran campaign. I went out and took photos, and edited possible scenarios, like a mural or a new form of visual promotion.

Project #5 - Presentation Design
Branding, Design Strategy, Creative Direction, Infographics

Tools Used:
Illustrator
Photoshop
InDesign
Powerpoint / Excel
September 2021 - Present

At William Blair (contracted through Williams Lea), I led the design and production of hundreds of high-stakes presentations - pitch decks, internal comms, and data-drvien reports, each crafted with accessibility and brand alignment in mind, 

I bring a full Adobe skillset - Illustrator, InDesign, Photoshop, Acrobat Pro - into play when custom graphics, infographics, or print pieces are needed to complement a deck. 

The decks you see here are a mix of freelance and example work. For instance, I created Wertzer (the company, and the presentation) to make a sample presentation template, like you would at my previous position. From there, bankers would edit these to make their own presentations.

Project #7 - Logo / Illustration Work
Branding, Packaging

Process:
For any design project, I go through research, sketching, ideation, and lots of unused ideas

Tools Used:
Design Thinking
Creative Direction / Brand Strategy
Photoshop
Illustrator
May 2025 - Present
These projects were completed for various clients in different capacities. I try to have fun when making new work. In the future, I want to expand to more varied and custom typography, as well as other areas of design.



made by caleb
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