freshwater coffeehouse
brand identity, packaging, digital advertising campaign
The idea of flowing water calms the mind. In bringing this simple concept to a coffee chain, we can create an environment where relaxation meets refreshment. For this project, I was tasked to create a coffee chain that can be relied upon to be professional and homely, while giving you a breath of fresh air. It’s designed to be green, carbon neutral, and caring of the local community, no matter the location.
